August 21st, 2008

Make Money Using Google – You Could Even Start Today

Have you ever been so frustrated as to how much energy time and money is needed, just to build one affiliate internet site? Or you may be considering starting up your own, home based internet marketing business for the first time, but do not know where to start, so you keep putting it off?

Make Money Using Google can give you a solid base to start with, wether you are a complete beginner looking to set up a earn money from home type business. Or even someone with experience in affiliate marketing, but maybe struggling to earn money from it, so looking for a new fresh approach for success could be your answer.

So how does this actually work. Let me tell you firstly, I did not have a clue what search engine optimisation was a few months ago, but now it is just like playing around with a load of words and having fun. Kind of like scrabble, but you can build a business with these words, thanks to the simple system in place.

To make the system even easier to follow, step by step videos are used so you can begin setting up your first website, whilst watching the instructions at the same time. So this saves you time and effort, which can be a bit of a drag when starting any work from home business.

Another advantage of this system, is that there are very little costs involved when setting up your websites, thus giving you the opportunity to begin almost straight away, giving you a good start which can be crucial in any making money business.

The videos show you how to choose the correct words for your site, so giving yourself a good chance of getting traffic, because if you are sitting pretty at the top 1-5 place on front page of Google, then you have constant daily free traffic for as long as you are there. Giving you a superb start of earning your money percentage as an affiliate.

You do not have to take a business management course to be able to start implementing what is shown in the course because the products you sell are not yours, you do not have to deal with returns, customer complaints, or anything in that area of the business.

You simply build your sites, which the videos again, show you step by step how to do just that and once you have built a couple, you will hopefully gain more confidence and build 10, 20 or even 50 sites. It really does not matter, it is entirely up to you.

What is the flip side to this then. Well with any home internet based business, a thing called work is involved, but I would not really even call it work really. I have had jobs where I have carried huge window pains around on a night shift for 4 years, that is work to me. This feels more like a hobby which I enjoy and can earn money from, as long as the effort required is applied.

Also bear in mind that a little investment is required but you will have to go a long way to find any opportunity out there that does not cost you anything.

For you to be your own boss, working hours tailored to fit with your day to day life, rather than dancing to your bosses tune week in week out, truly is a great option to have.

Claim your chance to begin printing your own cash from home today by visiting Make Money Using Google Today

Posted in Internet Marketing

August 21st, 2008

Zurvita Success: How Fast Do You Want Your Zurvita Business To Grow

I always get asked the same question when talking to a prospect about Zurvita. They want to know how long it will take to see success. To be honest, the answer depends on you. There is really no way of knowing exactly when it’s all just going to come together for you and when the success will start rolling in.

Instead you should being asking yourself that question about when you will start seeing success rather than the person enrolling you in Zurvita. The reason is simple. Because YOU are the deciding factor in any network marketing success that you will have.

But there are a few simple things that you can do as part of our Zurvita team that will help speed things up so you can start seeing success sooner rather than later:

#1. Work Online

Online marketing is key for my Zurvita team. This has allowed us to reach far more people than we ever could just building in our local offline setting. Don’t get me wrong! Hotel meetings and home partes are good ways to introduce people to your work at home opportunity, but they have their downfalls, too. First of all, not everyone who is invited will attend. Secondly, because of peoples time constraints and other commitments as they are starting their Zurvita business, most people won’t duplicate these marketing methods and host their own home party or hotel meeting.

But we have found at better way! As I said before, online marketing has been great for our team. We are able to reach a much larger audience than ever. Fact is, our Zurvita team specializes in marketing online. We provide our team members with websites, videos and pre-written email campaigns, as well as, training strategies to help them maximize their online potential.

People are so busy these days, so every time you do something, you should ask if there is a way to do it more effectively. That is what the internet has done for us.

#2. Work More

This might sound obvious and it is. If you want to see your success happen sooner, you are going to need to work a little more on your business from the get-go. I’m not saying you can’t succeed by working just a few hours a week. But the more time and effort you put in from the beginning, the faster your Zurvita business will grow.

In my experience, I have found that in order to make more money, you have to collect more decisions. In order to do that, you need to talk to more people. So to talk to more people, you need to put in more time generating leads. This is where the internet really leverages our time and efforts.

#3. Work When You Don’t Want To

Every now and then, we all have days where we don’t feel like doing anything. You can easily take advantage of those days when you have a work at home business. But just remember, if you are really wanting great success in Zurvita, working on these “I Don’t Wanna” days is a great game plan!

Remember, it is the small actions steps applied daily that will help you accomplish the success you desire.

These are just a few tips. Remember, ultimately your success in your home based business is really all up to you.

Building a Zurvita business doesn’t happen by accident. L.R. Hand has 5 Free Online Resources you can use to build your business. Haven’t made your mind up yet about starting your own business? Check out thisZurvita Home Business Review it will give you a great overview of the company and our team.

Posted in Internet Marketing

August 21st, 2008

Internet Marketing Scotland – reliable and reasonable SEO UK

Search Engine Optimization is the fresh and foremost arrival in the scenario of online marketing tools. The term is popular as SEO which optimize the websites for getting top search engine rankings for particular key words. Recent studies reveal that majority of online visitors search only 4-6 pages of search engines to get the particular information.

Visitors’ this kind of searching strategy had augmented the significance and growth of Search Engine Optimization. Now, SEO has been ranked as the prime online marketing tool which earned larger amounts of site-traffic and web popularity. These days’ studies show that thousands of internet marketing agencies have been entered in the world of Search Engine Optimization.

As a business person, you may be striving to get your site first in the search engine rankings. You have to clinch the services of a bright and brilliant online marketing company providing excellent services on SEO scenario. Don’t search more. Your search ends at the door steps of Internet Marketing Scotland, the outstanding SEO company UK. We are engaged in the page ranking business for top search engines like Yahoo, MSN, Google etc. Statistic accounts show that more than 90% of visitors to a website spring up from chief search engines like Google, Yahoo, AOL etc. So it is very important for every site to ensure that the search engines help the visitors to trace out them.

Ranking of your website depends upon the exposure of search engine and popularity of your web. Mainly there are two factors affecting the ranking of websites. They are on page factor and off page factor. On page factor depends upon the proper analysis of the site while off page factor is the off-page optimization. Our Search engine professionals are proficient on both areas and will provide you uncomparable services for reasonable rates. We use contemporary techniques such as white hat, ethical SEO etc to hike up traffic for your business. Our best practiced techniques are perfect for chief search engines like Yahoo, AOL, MSN, Google etc.

Internet Marketing Scotland offer guaranteed front page ranking and elevated traffic for your site. Put your business at the proficient hands of Internet Marketing Scotland. No doubt your site will be bright in Google, shine in Yahoo and excel in MSN. Still having queries in your mind? To get more about Internet Marketing UK, ping our helpdesk.

Posted in Internet Marketing

August 21st, 2008

Plr Membership – How to to Earn Cash Online With One

Marketers drive technology in a big way. Here is how they do that. A marketer is probably the first guy to ask “what if we could? When that happens, the technology guy jumps into action and start cranking out software and innovative products to answer the marketing guy’s question. PLR membership programs are the latest innovation in Internet marketing. It is now driving programmers to innovate more. The results of this are better products and services for the Internet generation.

If you are looking to earn cash online today, you could be doing yourself a huge favour by getting signed up with a plr membership website. The main benefit of joining one of these websites, is to take the drudgery out of your marketing business. Instead of slaving over articles, reports, and other products, why not get someone to do that for you? You can then morph that product into your own creation by making minor changes.

PLR, which means private label rights, is a system that allows you to buy the rights to generic products and then make any change you want to the product. Distinct from resell rights, which only allow you to resell a product as you get it, private label rights makes a lot more sense. You can change the name of a plr product, as well as the content, and claim authorship. Once you have these private label rights to good products, the possibilities for innovation are almost endless.

Many astute marketers are now creating their own branded plr membership sites to take advantage of the many opportunities available online. As you learn more about this phenomenon, every piece of plr article or script you put on the web can earn extra cash indefinitely. Your challenge, should you choose to take it, is to discover ten ways you can earn cash online today, with plr membership sites.

If you go anywhere else other thank PLR Membership for private label rights, you may be wasting money! Anthony Chambers has also updated and improved his Essential Marketing Website at: wealthy affiliates

Posted in Internet Marketing

August 21st, 2008

Lifepath Unlimited Business Opportunity: Does Plan B Pro System Really Work?

If you’re investigating Lifepath Unlimited and trying to get the facts so you can see if the Lifepath business opportunity is the right match for you, this is a comprehensive third party review of Life Path Unlimited and the Plan B Pro System.

With Life Path you have 3 products: the Discovery training series for $1,695, the Breakthrough Event for $8,995, and the Destiny Event for $14,995.

Even though you’re not required to buy all 3 products up-front, if you’re looking at this as a bizz opp and a way to earn the commissions you have to spend the money.

In other words, you’re looking at an initial investment of $25,685 to get started with LifePath Unlimited as a home based business. And that’s not including your monthly marketing budget.

If you’re someone who can handle that type of up-front investment, the question you need to ask is this: how can YOU make money as a distributor for LifePath?

If you start a Lifepath Unlimited business, your up-line will encourage you to start marketing using old fashioned methods: they’ll teach you to bug your friends and family, make your list of 100 people, and work the warm market, asking for referrals and harassing everyone within 3 feet of you.

Or they’ll teach you to purchase bizz opp leads (ugh!) from a lead broker and waste all your time making cold calls all day, attempting to hard-sell a total stranger who’s never expressed any desire to join you as a mentorand doesn’t know the first thing about you orLifepath to join your Lifepath Unlimited business.

If yo’ve been in network marketing, you already know that none of this is very much fun – and it’s no way to grow a successful business in 2010.

LifePath does have something called the Plan B Pro System , with Jenn Lawlor. Without question Jenn is an awesome leader, skilled marketer, and very charismatic personality – but Plan B Pro Systems is prretty clunky.

With Plan B Pro you’re buying into a marketing co-op and getting leads on a rotation basis. And no matter how they dress it up, you’re still reduced to paying for leads and cold-calling.

Basically, you’re required to spend $497 for a “share” in their marketing co-op, which consists of one guy doing AdWords running a PPC campaign for the entire group. So everyone pitches in, and then you would recieve a percentage of those leads on a rotation, depending on how many share you buy.

First off, $497 only gets you 2-3 leads a day. If you want more leads, you need to buy more shares. So on top of $26K to get started, you’re looking at a monthly advertising spend of another couple thousand dollars.

But the glaring weakness with the Plan B Pro System is that you’re not in control of anything. You’re not learning the skills and techniques to become a competent marketer. You’re just depending on someone else to generate your leads – and you’ll take whatever they give you. You don’t get to choose what niches you’re targeting or tweak campaigns or spplit test results and – biggest problem of all – you haven’t done any personal branding.

Let’s break it down so you see exactly how this would work. You pay to join the Plan B Pro System co-op. You get a spreadsheet with contact info: name, email, phone number. And then it’s your job to hunt down the leads.

But these leads have never heard of you. They probably don’t even know about Lifepath. When you follow up, you’re still a total stranger out there cold calling, getting rejected and dealing with tire kickers or a bunch of people who only entered their info into some general form that says “make money online”.

You’ll end up with some people who are receptive, but know nothing about your business. So now you’re the pushy salesman guy, and spend TONS of your time & energy explaining, telling and selling – with very low conversions, if any. Or you’ll get folks who may love the business but just don’t have the money to join.

As a lead gen method, Plan B Pro is theexact opposite of smart targeted marketing using personal branding to identify super high quality leads. On top of that, it’s a horrendous way to run a business and spend your life. And it’s a major time suck.

Brutal truth? With Plan B Pro you’re paying top dollar for unqualified leads and wasting way too much time prospecting – no way to build a 6-figure business.

Objectively, even looking past the $26,000 buy in and simply considering it as a pure business opportunity, LifePath Unlimited comes up short in some crucial areas.

It’s no mystery why 97% of all network marketers fail. They don’t know how to market!

Think about it. The home based business industry is made up of mostly first-time business owners who have no idea how to run a business and no concept how to market their opportunity.

Good News: It doesn’t have to be that way. And you don’t have to be another failure statistic. All you need to do is educate yourself and be smart about your approach to building your business.

You can take charge of your businessscientifically. No matter what business you’re in – whether it’s MLM or direct sales – you’re going to need to learn how to market effectively. That means taking control of your own AdWords campaigns so you can spend less money, get better results, and target a very specific audience.

It also means that you use personal branding and attraction marketing to establish a presence online and make real human connection with your prospects.

It’s also wise tosupplement your paid advertising by mastering the principles of SEO and how to use the various Web 2.0 platforms – like video, blogging, social media and articles- to get ranked organicallyand generate quality leads for FREE to lower your marketing costs and maximize your profits.

Either you know how to do this already, or you need someone to show you how.

In order to avoid the common mistakes and accelerate your learning curve you’ll need a qualified mentor who knows what they’re doing and will take the time to teach you how to market effectively.

The problem with LifePath is, since they don’t know how to market effectively online, there’s no one to teach or mentor you as a new marketer. And that for me is the biggest flaw of all.

Because the bottom line in this industry is, the surest path to success is to find a mentor who knows what they’re doing and can teach you to duplicate their proven marketing methods. And LifePath just can’t offer that.

If you’re committed to making big moneyonline, I recommend you do the following:

1. Look for an opportunity where you can earn high end commissions at a reasonable buy-in.
2. Join a business with a smart and lucrativecomp plan that encourages true teamwork – ie: your mentor has a vested financial interest in your personal success.
3. Market a product or servicethat has real world stand-alone value that people actually want.
4. Choose a mentor who knows how to market and has a system in place.
5. Be sure your leader will allow you to leverage their expertise and success, especially when you’re first getting started.

When you do this right, you only speak with high quality leads who already know you through videos, articles and your personalized web pages. Plus they’ll already be educated by your system as to whatyour business is all about and what you expect in a prospective teammate.

Your day involves friendly, cool, professional phone conversations with committed professionals who have money to get started, are motivated to do well, and are attracted specifically to YOU through your videos, the value you offer through coaching, and being part of a successful team.

If you run your business this way you’ll find that your conversion rate skyrockets, because your system will have filtered out the tire kickers and wanna-bes. And you’ll still be earning commissions from the folks who don’t join you, because you’ll have a smart & efficient funded proposal in place.

Compared to Plan B Pro Systems, it’s just a much cooler, more human way to do business, and it’s also far more lucrative.

Will Schwartz is a professional marketer, author, and mentor who trains serious entrepreneurs on the skills and techniques to be successful in network marketing and direct sales.

An expert on Life Path Unlimited , and the Life Path Unlimited Business opportunity, Will teaches comprehensive integrated Attraction Marketing strategies using SEO, Social Media, Video Marketing, Article Marketing, AdWords and PPC, Team Building, Personal Development and Advanced Closing Techniques

You can find more about Will on his blog @ willschwartzcoaching.

Posted in Internet Marketing

August 21st, 2008

No More Lottery Mentality – Learn To Generate Leads Online

I could have saved myself a good deal of time if I would have taken the time to learn to generate leads online. Like most people, I have to learn things the hard way , unfortunately.

Nice to meet you, I am Dave I had the problem of being an Internet Sick-O.

I had the problem of having an unforgiving weakness for a good looking proposition on the Internet. I was nabbed by a simple, “Buy Now”, ”Limited Time” or “Guaranteed” and, once again, I’d be reeled into the draining cycle of purchasing hope all over again.

I couldn’t even let myself to carry credit cards , or else I might use them. Every different deal I found I had to whip out the card again in hopes that this would be the resolution I was looking for.

One day the inevitable came to be. I came across the finest bargain I had ever come across on the internet. The proposition appeared on the screen and the successful stories were all over the place about all the cash that was being dumped into everyone’s bank account. How could the possibly fail? There was no way that so many people could be wrong.

My heart was beating harder; my hands were trembling with anticipation. I sneaked to where the cards were “stashed”. I couldn’t deny that I shouldn’t…but I typed in the cedit card numbers!

It wasn’t cheap and I felt guilty as soon as I did it. I was aware that it was too expensive, but it’s business and I just knew that this was was my last ditch effort. This had to be it.

There was a phone number to call person above me, and they picked up. It lightened my heart. I layed out the weight of my situation. If this didn’t happen as expected I woud have nothing left I could do. (that was my assumtion)

He was encouraging as I listend to him tell me about his great income. He told me about all of the training and products available and it sounded impressive. “Good luck!” was the last thing I heard as I got off the telephone, and then it was just me once again. I had another replicated site and no visitors.

Money gone, credit maxed out; I knew I was missing something, but what? I hadn’t any idea. I wanted to blame everybody else for my desparate attempt, but it was’t the truth, and I knew it.

Surely there was somebody that had been through this and made it, so I did a search “help online”. I came across a place called: MLM Lead System Pro.

They were distinctive. I didn’t hear anything about an investment up front with some ridiculous guarantee. They knew about my literal concern. It was focused on how to instruct me to market myself. The initial thing they recommended was get a hold of Magnetic Sponsoring authored by Mike Dillard. I and my son purchased it and together we began the journey of loosing my lottery mentality in the Network Marketing Industry.

It may sound a little strange Hope was my favoite thing to purchase. As long as I could get someone else’s promise, in a sick sort of way it made me assume I could put it on their shoulders if it didn’t work out.

I gave up the buck for the two week trial of access to MLMLeadSystemPro, including everything in their current teaching. Only 45 minutes after that I was set up with my own branded system, and I have never looked back. How could I?

If it were not for MLSP I would still be an Internet sick-O. Today, I have my own prospects to work with everyday and I am making money from individuals I have never even spoken with.. I know what it means to Become The Expert,and I am getting better all the time.

Wouldn’t you like to be an Internet Attraction Marketer…not an Internet sick-O. Find out what made the difference for me.

Find out how to generate leads online and keep yourself from the killer lottery mentality. Check us out at:

http://www.MLMLeadsForever.com

Posted in Internet Marketing

August 21st, 2008

12.5 Simple Strategies to Drive Massive Traffic to Your Website for F.REE (Part 1)

Starting an online business can be quite simple for those with deep pockets. But for the rest of us, there are a few roadblocks aspiring internet marketers and online business owners needs to overcome. Usually, in the beginning of an online career, the most challenging obstacle that I often notice is “How to drive traffic to my website, with minimal cost?”

What I’m going to do in this series of articles is to list down a few of the most effective F.REE traffic generation strategies out there and a brief step-by-step guide on how to execute them.

Let’s begin.

List of F.REE Traffic Generation Strategies:

1. Article marketing
2. Optimize your site for search Engines
3. Niche Specific JV Giveaways Events
4. Blogging
5. Video Marketing
6. Web 2.0
7. Social Networking sites
8. Forums
9. Yahoo! Answers
10. Quizzes
11. Petitions
12. Social Bookmarking Sites
12.5. Viral Marketing

1. Article marketing

Writing a 300 – 800 word article that answers you targeted niche’s challenges is one of the best ways to drive consistent traffic to your site.

People who go on the internet to look for solutions to their problems will find your article, they will read it, and some will find the solution you offered insightful and valuable, therefore would want to receive more related helpful information from you.

This is when naturally they will be compelled to go to your website thus giving you more targeted traffic.

Steps to take:

Write one (1) article a day that is interesting and solves a specific problem in your targeted niche.

Submit your article to at least 10 most popular article directories on the net.

Make sure you add an effective call to action and link at the resource box (bottom part of the article) that leads those who want more info from you to go to your website.

In one year you will have over 300 articles submitted to 10 different directories which will create 3000 high quality one-way-links to your website. If one link brings you just 10 targeted traffic that will equal to 30,000 highly targeted leads landing on your site.

(Just a side note: there are some single articles that gets viewed a few hundred thousand times!)

2. Optimize your site for search Engines

There are 3 basic ways you can optimize your website to pull in search engine traffic. For now, I will not explain why or how it works (that’s another article), just know that it does.

2a. On-page optimization

Step1: Uncover Keywords

Go to wordTracker.com and type in the more common keywords that describe your niche market. Your task is to find a keyword that is often used in searches and yet with not too much competition.

Step 2: Ranking your page

Choose 2 key words to optimize per page of your website. Sprinkle these words naturally in your content text, navigation menu and links. Note: the content of each page needs to be created based on those keywords chosen.

2b. Off-page optimization

The thing is, the earlier On-page optimization strategy will not affect the ranking of your website as much as these next strategies will.

This is because Google doesn’t index and rank pages solely on the content on the pages. Instead, they look for votes from third party sites. The higher the votes, the better the ranking of your site. These votes are also known as one-way-incoming links. Sound familiar?

There are 3 basic ways this can be done:

2bi. Swap links
Look for a website in your niche market with an average to high page rank and make a deal with the owner of the website to swap links. You scratch my back- and I’ll scratch yours. This will be a win-win for both sites.

2bii. Submit site to Relevant Directories
There are many niche directories whereby you can submit your site at and create a link back.

2biii. Submit articles to Article Directories
Yes, we already began creating these earlier with the articles. Submit articles to article directories. There are over 400 article directories out there (EzineArticles.com for example) and also many sofwares that can automate your submissions.

In the next installment of “12.5 Simple Strategies to Drive Massive Traffic to Your Website for F.REE”, I will show you how to Turbo charge your traffic generation through ‘JV Giveways Events’ and how to use your Blog to generate quality traffic to your website, PLUS at the same time earning some good income on the side.

About the Author:
Carliff Carleel is a Consultant and Entrepreneur specializing in Online Business Development and Marketing.
If you want to learn more about the system he currently is using in his Online Business and who he learned it from, download for free the Inbox Cash Techniques book that everyone’s talking about. *PLUS* the audio version that you can load into your ipod or any MP3 player… Available for a limited time only, click below for access: http://www.moneybuyseverything.com

Posted in Internet Marketing

August 21st, 2008

Online Business Courses – How to Start an Online Business

So you are ready to take the plunge and dive into the world of becoming an entrepreneur. You’ve realized that you don’t want to work for someone the rest of your life, and you’d like the opportunity to become your own boss. You can see all the benefits that becoming an entrepreneur and running a successful internet business can bring. Now that you are gung-ho and ready to get started, what’s next? How do you run a successful online business, and are there any online business courses that you can take to learn how to become a successful entrepreneur?

There are many online business training systems on the internet today, but you need to be careful which one you choose. There are some things you need to know first before joining any online business training system. First of all it’s going to take consistent daily action to become a successful entrepreneur. People that want to build an internet business part-time will need to put a full-time effort in if they want to succeed. To build a business that will have lasting success, you’ll need to invest a minimum of 1-2 hrs. everyday into your business. You’ll also need to have a financial budget that you can use to invest into you business for advertising, marketing, and education costs. Your budget will vary depending on how fast you want your business to grow.

When running an online business it’s important to treat your business like you would a traditional business. You will need to invest a lot of time and money if you want to succeed. The internet is flooded with online business courses and opportunities that will tell you it’s easy to run an internet business, it won’t cost you any money, and anyone can do it. That’s not the reality though. The reality is that it takes alot of hard work to run a successful online business. Just think about it. If it was easy and didn’t cost time and money, wouldn’t everyone be doing it?

After you’ve put the time in to learn all the in’s and out’s of how to run an online business, the process will become easier. You’ll get into a daily routine and know exactly how to spend your time effectively. You may end up spending less time daily running your business, but the time you do spend will be more effective. To succeed in any area of life, you need to make mistakes first so you can learn from them and grow. Just know that you will make alot of mistakes first before you will have success. But that’s OK. That’s life.

When thinking of the term “online business courses,” you need to be thinking of continuing education. There isn’t just one kind of online business course that you can take to learn how to run a successful online business. It’s important to become involved with a training system that will continuously train you on the major aspects of running an internet business. The training system you become involved in needs to teach you how to become an expert on topics such as attraction marketing, article marketing, press release marketing, social media marketing, video marketing, pay per click marketing, search engine optimization and every way on how to successfully market on the internet. The reality is that marketing is the key to success. If you want to run your own internet business, you will need to know all aspects of marketing and how the internet works if you want to succeed.

So now that you know it will take hard work and a financial investment to to run a successful business, are you still ready to run your own online business? Are you willing to do whatever it takes to become a successful entrepreneur and fight for your dreams? Even though it’s not easy to run a successful internet business, the rewards are well worth it. Just think about being your own boss, working from the comfort of your own home, and being financially free. Those are the tremendous rewards of becoming a successful entrepreneur. So, are you ready to begin the adventure? If so, then let’s get started.

If you are looking to become a member one of the top online business training systems that will teach you every step on how to run a successful internet business visit Top Online Business Training .

Posted in Internet Marketing

August 21st, 2008

Do’s and Dont’s of Internet Marketing Companies

As well as internet site coding, the way that the text on a webpage is written can have a big influence on whether the site is located or not ( or blacklisted ) by search engines like Google.

When it comes to customized site design, the team at Web Dandy share the drive for perfection to make every aspect of our service as good as they can possibly be. Of course, what is the point in having an extraordinary web site if nobody can find it?

Here is a catalogue of yes and no’s of S.E.O copywriting, in layman’s terms but vital all the same if you actually wish to rank well in the search websites :

* DO research which keywords and niche phrases are best and most acceptable for your site.

* don’t make the assumption your website can rank well based on the inclusion of only one keyword thru the site.

* DO include your key words in your title tag, meta outline tag, main heading, sub headings, the 1st line of your paragraphs, in emboldened, italicised and bulleted text.

* DON’T embark on frantic keyword stuffing. Too many keywords or the same keywords will have your audience leaving your website in mobs and into the welcome arms of a rival and it may get you dropped from the search websites.

* DO play with your keyword phrases, switch things around, use words related to your keywords ( AKA latent semantic indexing ), break them up, take as many attempts as obligatory until you are one hundred pc chuffed.

* DON’T put S.E.O copywriting at the cost of stunning, liquid writing. The trick is to get your copywriting to flow naturally and read well. More than that may be over doing it. Write your own words, or don’t write at all.

* DO test your keywords on a consistent basis – once each three to half a year.

* don’t make the assumption that because your glossy and exciting company leaflet is striking that it’ll interpret completely for the Web. Web copywriting is a complete different ball game. Write it from nothing with S.E.O keywords in mind.

* DO use only 1 or 2 keyword phrases per page.

* DON’T include any ‘hidden’ text on your webpages. The search sites will blacklist you. It will not.

* DO include keywords and phrases towards the end of your page.

* Do not make the assumption top search engine listings are just for the gigantic corporations. This is a parable. A web site that’s comprehensively and correctly search website optimised can reach the top and stay there.

For more internet marketing advertising pls visit http://internetmarketingscotland.com/

Posted in Internet Marketing

August 21st, 2008

Efficiency vs. the Experience & Increased Profits

When evaluating the overall experience you provide to your clients, there is a fine line between the efficiency and speed at which you deliver your products and services vs. the overall interaction you provide. More interaction could lead to a better overall client experience as well as vastly increased profits!

Case Study: Lunch at Chipotle
I am always amazed at the speed at which the line at Chipotle moves. Like McDonalds, they have a simplified product offering (limited menu and options) and one of the most efficient service models in the restaurant industry.

From the time your order is placed, you move quickly and efficiently through an assembly line where different options are provided (type of beans, type of salsa, cheese, sour cream, etc…) it is fast paced and you generally can be in and out in a matter of minutes.

During a recent visit, something odd happened to me. I was going to change up my normal order of a chicken burrito in a bowl to include guacamole and lettuce. I walked down the line, asked for less rice, chose the bean and the two types of salsa, cheese and then when I got to the guacamole and lettuce… “Bam,” the lid went on and I was getting rung up.
Due to the fast pace, I just kept moving. However, I did glance back at the guacamole one last time, wondering if I should stop the line, and asking myself, “Do I really needed that?” I decided to just proceed. However, as I was eating my meal, which is always more than enough and great, I kept thinking about the guacamole.

Here is the thing. For the sake of maybe two seconds, someone could have said, “Would you like guacamole or lettuce?” Who knows, maybe they are even supposed to. But it got me thinking about the overall experience offered by most businesses. Is it possible to forget about what you believe (know) the customer wants and take the two seconds to ask them what they would like to have? This could have a huge impact on your overall client experience as well as your bottom line.

Going back to Chipotle, last year they had about 830 stores. Let’s say that they have 1,000 customers a day and one-third of these customers would say “Yes” to guacamole, which is an extra $1.80, if asked.  This would be an extra $497,995 a day in additional sales. Chipotle is doing fine with over $1.3 billion in sales in 2008, but could thinking about this help your business?

Action Items
1. Think about how you provide your products or services to your customers
2. Are you making assumptions on their behalf that would rather be asked about?
3. Are there any opportunities where you could take two seconds (or longer) to ask them a few quick questions which would improve their overall experience with you?
4. Would this create a better overall customer experience and possibly additional revenue?

John Vachalek is the CEO of Webolutions Inc. Webolutions Inc. provides expertise in Denver website design, search engine optimization, website tracking, strategic marketing, online marketing and more.

Posted in Internet Marketing